A major new campaign to support people with long-term health conditions to be active
An inspiring new campaign - We Are Undefeatable - is being launched to support the one in four (15.4 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and parkinson’s. By recognising the unique barriers people with health conditions face, the campaign aims to help people build physical activity into their lives, by hearing from others who have become more active through the ups and downs of living with their condition.
Individuals living with a long-term health condition are twice as likely to be inactive despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms. Even small amounts of activity can make a significant difference to overall health and wellbeing.
We Are Undefeatable has been launched to inspire, reassure and support people to be active by showing people living with a variety of conditions – both visible and invisible – on their own journeys to being active. One day, a short walk might be all that’s manageable. For others it might be swimming or getting active at home. It all helps.
- 69% of people living with long term health conditions would like to be more active
- 66% say it would help manage or improve their condition, with improved mood and wellbeing seen as the biggest benefit (52%)
- Nearly a quarter (24%) of people with a long term health condition feared that physical activity would make their health issues worse and two in five (44%) would like more help and advice on how to be more active.
We Are Undefeatable recognises these unique barriers and it is the first time a campaign has shown the emotional stories of men and women living with a variety of conditions getting active in ways that suit their needs.
Led by a collaboration of 15 leading health and social care charities, the campaign is backed with expertise, insight and National Lottery funding from Sport England, the organisation behind the award-winning This Girl Can campaign.
The campaign will run across TV, radio and social media, encouraging people to visit www.weareundefeatable.co.uk for inspiration and tips on how to get active in ways that suit them. Campaign support packs are also being distributed to every GP surgery and community pharmacy in England as part of a wider programme to support healthcare professionals to promote physical activity to their patients.
The people who feature in the We Are Undefeatable campaign, and many more people with long-term conditions, were involved in its development from the initial research right through to the design of the campaign films.
The charities behind the campaign include: Age UK, Alzheimer’s Society, Asthma UK, Breast Cancer Care Breast Cancer Now, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson’s UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis.