Thank you for your interest in participating in our September 2023 photoshoot. Your support helps us build a diverse image library, equipping our future campaigns. Your time and involvement will help us in our work to support people living with severe mental illness.  

Please take the time to read our FAQs below prior to completing the sign-up form. 

Photoshoot FAQs 


What is the purpose of the photoshoot? 

We're organising a photoshoot so we can have a new range of photos that we can use for future fundraising campaigns and external communication materials. We may use these photos in the following ways (as stated on our consent form): 

  • Online activity (Rethink Mental Illness website and social media channels) 
  • Offline activity (Rethink Mental Illness publications) 
  • Media activity (local, national and online press) 
  • Campaigns (emails and other media to encourage others to sign a petition or contact their local MP about one of our campaigns) 
  • Fundraising materials 
  • Policy influencing and co-production work 

In the first instance, the photos will be used for our upcoming Christmas appeal. The communications that you will be featured in are to help our fundraising efforts, so we can continue to raise money for our vital programmes and services. 

Please note that we will only be able to accept participants who are over the age of 18.  

When and where will the photoshoot be taking place? 

The photoshoot is to take place on Monday 11 September 2023 in central London (exact location TBC). The photoshoot will be happening between 9 am and 6pm but we will only require you to be present between 1pm-6pm. 

Weather dependent, we would like to take some indoor and outdoor shots, so we ask you to dress appropriately (e.g. the outside temperature is likely to be around 13°C-20°C) and please bring a few changes of clothes. Because the photos will be used for an appeal going live in the winter, we would be grateful if you could bring along a jumper, coat and maybe some other cold-weather accessories to help look the part.  

In the event that we will need to cancel, we will try to give you as much notice as we can. Once you have been confirmed as a participant, we will email you to provide you with further information closer to the time. 

Will I be paid? 

Unfortunately we will not be able to pay you via cash or a bank transfer, but we will be offering a £50 gift card. The photoshoot should be taking place in London, so we are looking for participants who live in London or the surrounding area and are able to travel into central London, as we can only cover reasonable travel expenses. 

What rights do I have over the photographs taken? 

On the day of the photoshoot, we will ask you to sign a consent form, confirming that you are happy for us to use your images in future external communications to prospective and existing supporters for the next 5 years.  

Should you decide to withdraw your consent afterwards, you can email You can withdraw your consent at any time, but please be advised that our Christmas appeal is likely to begin in November and we cannot guarantee we will be able to remove any imagery that has already been published. 

Will I have a say over how I will be involved on the day of the photoshoot? 

Your comfort is our priority and we'll be joined by a professional photographer as well as Rethink Mental Illness staff members. We ask for your cooperation to follow our brief, where you can, to ensure that the photos we take are suitable for our campaigns, and our experienced photographer will be assisting in the direction of this. Please let us know if you have any additional needs so we can be accommodating. 

Why are you trying to promote inclusivity within the photoshoot? 

The UK is made up of people of many ethnicities and abilities. This is also representative of the people who use our services, so we want to be able to visually reflect this within our communications.