Communications & marketing advisory panel member

Overview

Role Title:

Communications and marketing advisory panel member. 

Location: 

From home with occasional travel to London

Payment / Expenses:

Voluntary - some travel costs covered. 

Closing date:

9am on Monday 12th April. 

 

 

About the role and tasks

The communications team’s mission is to raise Rethink Mental Illness’ public profile so that it can support more people who are severely affected by mental illness, their family and carers, to improve their lives. We achieve this by promoting local groups and services, sharing advice and information, engaging people on our policy and campaigns work, promoting corporate business and training programmes, and raising awareness of lived experience of mental illness.

Our main communication channels are our website, social media (Facebook, Instagram and Twitter), emails to supporters, media – nation & local, marketing materials, and our membership magazine. In addition, the team is responsible for internal communications - ensuring that all colleagues are aware of, bought into and engaged in contributing to the values and direction of the charity

Involving and reflecting the experience of people living with mental illness is vital to the team, as it is to the wider organisation. Much of the content the communication team promotes to the wider world has already been molded by lived experience – for example our public campaigns. For other work and where there is significant preparation time, for example Rethink Schizophrenia in September, the team can actively seek the views and input of people with lived experience. However, there is a challenge when responding to breaking news – whether via the media or social media, where time is of the essence we are often unable to seek the feedback and views of people with lived experience and/or carers.

To rectify this as far as it is possible, the communications team would like to create a small panel – comprised of approximately four to six people, who have been or are severely affected by mental illness. In addition, we are looking for two to three carers of people with lived experience of mental illness to complement the advisory panel. Panel members would be willing to be consulted collectively and at short notice on copy for press statements, social media posts, website content and marketing materials. We would appreciate that panel members won’t be able to respond to every request nor have specific views on some of the content when shared. However, we would require a general commitment to come back with views when feasible. To note, this will be a request for feedback when we have a week to 24 hours’ notice to turn around copy – it is still likely that there will be some copy that we still won’t have time to seek views on (if it needs to be turned around in a matter of hours). It should also be noted that feedback and views will be given in an advisory capacity. We will strive to incorporate feedback, but this won’t always be possible.   

In addition to supporting the team with ad hoc advice and feedback when needed, we will also seek to bring the advisory panel together twice a year at our head office in London to discuss ideas for communication projects.

Tasks:

  • Providing feedback by email on copy for press releases, social media posts, website content and marketing materials at relative short notice.
  • Meeting twice a year at our head office in London to discuss ideas for communication projects.
  • Where appropriate, and with consent and training, acting as a media spokesperson for Rethink Mental Illness.

Applying

Who should apply for this role?

Anyone who is interested in the work of Rethink Mental Illness, is passionate about improving the lives of people severely affected by mental illness, and has relevant lived experience or is a carer of someone who with lives with mental illness.  An interest in communications is also required, with panel members preferably active on social media, and who can respond at relative short notice to requests for feedback and views by email.

 

How many roles are there?

We are looking for four to six advisory panel members, with a range of lived experience. In addition, we are looking for two to three carers of people with lived experience of mental illness to join the panel.

 

What will I have to do?

Respond, at relative short notice (i.e. within 24 hours) with feedback on copy for press releases, social media posts, website content and marketing materials. To provide insight on issues affecting people severely affected by mental illness, and to attend a meeting twice a year at our head office in London to discuss potential communication projects.

 

Optional: with training, to act as a media spokesperson for Rethink Mental Illness.

 

How and when will the involvement take place?

By the nature of the communications team’s work, input will be varied - some months will see relatively little input, whereas some week’s might see multiple requests for feedback.

 

What support will I get?

We will provide an induction providing background to the work of the team. Ongoing advice, support and training can be provided as appropriate

Downloads for this role. 

Please use the links below to download the role description and guidance notes for applying for this role. Documents are in PDF format.

Next steps and closing date. 

 

We welcome applications to join the panel. Please email james.harris@rethink.org setting out in no less than 400 words why you would like to join the panel and the positive contribution you can make. James is also able to answer questions you may have about becoming a panel member. 


The closing date is: Monday 12th April – with successful candidates notified shortly thereafter.

 

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