THANK YOU to everyone who took the time to fill in our quick 4-question survey recently. Over 2,000 of you have responded, which is just brilliant. It really makes the feedback so much more useful when such a great number of you reply.
So the aim of the questions were to find out how we’ve done when letting you know about us being an ‘opt-in’ charity – what you have understood by the change made last summer and what it means for you when you give us your consent to continue talking to you. And your answers tell us:
- Most of you (70% of those who responded) have heard about our opt-in policy and the ways you can give us your consent.
But we could be doing better with those of you who are new supporters. We’ll improve forms and the online donate process this year, which has needed a little work for some time now. We’ll also be continuing to work with colleagues to streamline our communications to you, in the ways you like.
- Most of you (67% of those who responded) understand that your consent will last for 2 years.
We want to make this as easy as possible for you with simple reminders but not bombard you. A few of you asked if we can just assume that your consent lasts for ever – we can’t do that, we’ve taken 2 years as being a reasonable time. It just isn’t fair to assume that you still want to hear from us 10 years after you gave us a one off gift, if we don’t hear from you.
- Most of you (85% of those who responded) understand that your consent affects only ‘marketing’ communications and not administration, or any enquiry or confidential service or advice.
But we could be doing better here too – a few of you asked about choosing between different types of marketing communication, such as from the campaigns team and the membership team. We can only record one set of preferences for you – it just isn’t possible for us to separate these, especially since there is overlap between the work and news from all these teams. Our e-newsletter for instance covers news from campaigns, services and broader mental health topics. But we’ll try to make it clearer from now on.
- Most of you (85% of those who responded) are fine with not receiving a postal thank you for a donation if you haven’t selected ‘mail’ as a contact preference.
We’ll work on improving our email journey with you, and keep personalising special letters of thanks as much as we can – we know these mean a lot.
So thanks again for your responses, and don’t forget you can change your contact preferences at any time by logging in online, by emailing firstname.lastname@example.org calling 0121 522 7007 or by writing to us at FREEPOST Rethink Mental Illness.