Cambridge campaign

Cambridgeshire and Peterborough NHS Foundation Trust has been working with Time to Change to run their own local campaign which aims to tackle the stigma surrounding mental health by raising awareness of how common mental health problems are, giving people the facts and letting people know there's something they can do to help.

In October 2008, we worked with CPFT to run a month long campaign in Cambridge, which included advertising at various locations around the city, as well as a five-a-side football tournament. Since this successful campaign, CPFT were also one of the 8 local trusts or organisations that we selected to host a Time to Change Roadshow, which took place in October 2009 at Serpentine Green shopping centre, Peterborough. They also organised a week full of fun physical activity for mental health service users and the general public as part of Get Moving week which ran from 3-10 October 2009.

What happened during October 2008?

There was lots going on throughout October 2008 in Cambridge;

Advert used in Cambridge for the anti-stigma campaign

Advertising at bus stops, on the radio and in the local newspaper.
Bars, cafes, gyms and hairdressers supported the campaign and got people talking with beer mats and postcards.
There was street art around the city centre
Cambridge City football club hosted “1 in 4 in the city” – a one-day five-a-side football tournament, with special guest!
Postcards, leaflets and posters helped to bust the myths surrounding mental health problems.

Download the Cambridge adverts

These ads that appeared at bus stops, in the newpaper, on the street and in local cafes and bars;

Download the campaign materials;

Time to Change Roadshow and Get Moving

Find out more about the Time to Change Roadshow which took the anti-stigma message out on the road visiting 12 different towns/cities around England during September and October 2009.

Find out more about Get Moving week 2009 which ran from 3-11 October and got 27,000 people active to challenge stigma throughout the week at events held all over the country.

Find out more

Visit the Cambridgeshire and Peterborough NHS Foundation Trust website to find out more about what they are doing to help tackle mental health stigma and discrimination.
The Cambridge campaign was the local launch of our national campaign, which launched in January 2009. Rethink are leading on this as part of the Time to Change programme.