Norwich
During March Rethink took the fight against prejudice, ignorance and fear to the streets of Norwich. The campaign involved ads on buses, bus stops, billboards and on the radio together with a major statue unveiling in the Forum on March 10th.

Supporting our advertising campaign were a whole range of local activities from stalls profiling the best of mental health in Norwich in the Forum (March 6 – 17) to Rethink fundraisers out on the streets raising money to support the campaign.
The campaign was launched to the media at the Assembly Rooms on March 1st.
In addition to these activities we tried to get everyone in Norwich involved in our GP Day. We produced a leaflet for GPs and Practice managers telling them about the advantages of making their practice mental health friendly.
Other highlights included a book signing in Borders on March 15/16 and a mental health display in the Millennium library from 6th-15th March.
Even if you couldn't get involved directly as part of the campaign but you want to stamp out stigma, show your support by
signing up to stamp out stigma – the more of us there are, the stronger our voice becomes.
Leaflet for GPs or Practice managers on the GMS contract
We have produced a leaflet for GP's telling them about the advantages of making their practice mental health friendly and we want you to help us tell them about it.
Visit your GP or Practice Manager and hand them the leaflet entitled 'GMS Contract'. To obtain a copy visit the publications section where you can download the pdf or order a copy online. Alternatively post them a leaflet, here is a sample letter for you to send with the leaflet:
The average GP practice will earn £8,000 if it implements the mental health indicators of the 2006-7 GMS contract.
People with severe mental illness die 10 years younger than the rest of the population, not because of suicide or self-harm but because of physical health problems.
The average GP spends 30 per cent of his or her consultation time with patients with mental illness. 95 per cent of people with mental illness receive their healthcare within primary care.
Everyone in a GP practice has a role supporting patients with mental illness: GPs, practice managers, practice nurses, receptionists – and
even other patients.
Specific parts of the Quality and Outcomes Framework in the 2006-2007 GP contract are designed to make sure that people with mental
illness get better healthcare. Covering them all gains 73 points for your practice – and that equates to more than £8,000 in the average area.
Find out what these points are and more information by ordering or downloading this leaflet.
Download the Norwich adverts